Aquafina labels to spell out source: TAP WATER
 

Aquafina labels to spell out source - tap water

Thu Jul 26, 2007 5:30PM EDT

By Martinne Geller

NEW YORK (Reuters) - PepsiCo Inc. will spell out that its Aquafina bottled water is made with tap water, a concession to the growing environmental and political opposition to the bottled water industry.

According to Corporate Accountability International, a U.S. watchdog group, the world's No. 2 beverage company will include the words "Public Water Source" on Aquafina labels.

"If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do," said Michelle Naughton, a Pepsi-Cola North America spokeswoman.

Pepsi Chief Executive Indra Nooyi told Reuters earlier this week the company was considering such a move.

Pepsi's Aquafina and Coca-Cola Co's Dasani are both made from purified water sourced from public reservoirs, as opposed to Danone's Evian or Nestle's Poland Spring, so-called "spring waters," shipped from specific locations the companies say have notably clean water.

Coca-Cola Co. told Reuters it will start posting online information about the quality control testing it performs on Dasani by the end of summer or early fall.

"Concerns about the bottled-water industry, and increasing corporate control of water, are growing across the country," said Gigi Kellett, director of the "Think Outside the Bottle" campaign, which aims to encourage people to drink tap water.

San Francisco's mayor banned city employees from using city funds to buy bottled water when tap water is available. Ann Arbor, Michigan passed a resolution banning commercially bottled water at city events and Salt Lake City, Utah asked department heads to eliminate bottled water.

Critics charge the bottled water industry adds plastic to landfills, uses too much energy by producing and shipping bottles across the world and undermines confidence in the safety and cleanliness of public water supplies, all while much of the world's population is without access to clean water.

But industry observers said such opposition is unlikely to drain U.S. sales of bottled water, which reached 2.6 billion cases in 2006, according to Beverage Digest. The industry newsletter estimated that U.S. consumers spent about $15 billion on bottled water last year.

"Consumers have an affection for bottled water. It's not an issue of taste or health, it's about convenience," the newsletter's publisher, John Sicher, said. "Try walking up (New York City's) Third Avenue on a hot day and getting a glass of tap water."

Dave Kolpak, a portfolio manager at Victory Capital Management, said the environmental objections will have little impact on the bottom line for either Pepsi or Coke, though he admitted it could slow the market's growth rate.

"Pepsi and Coke do not make a lot of profit" on bottled water, said Kolpak, adding that people may talk about the issue, but will likely continue buying some bottled water. Victory Capital owns about 3 million shares of PepsiCo among its $62 billion under management.

:smokin: so what's with their Advertising Photo???

Re: Aquafina labels to spell out source: TAP WATER
 

Is there flouride in it?

Re: Aquafina labels to spell out source: TAP WATER
 

Tap water is what we drink.....it runs out of our spring, into tanks in the spring house building, and then into a pipe to the house tap. I always thought it was pretty good water.....should I be buying Evian ?

:D

Spring storage house:

http://www.digistash.com/data/026a39...71_p57640.jpeg

Re: Aquafina labels to spell out source: TAP WATER
 

Damn Andy! My admiration (jelousy) of you just grows and grows......

Re: Aquafina labels to spell out source: TAP WATER
 

Evian is Naive spelt backwards...

Re: Aquafina labels to spell out source: TAP WATER
 

Regardless of the source of water and how "clean" it was at some point in time, once you put it in those plastic bottles you are poisoning it. Plastic containers leach harmful contaminants into the water. And actually, the cleaner the water is the higher it's rate of absorption of those contaminants will be! For example, buying distilled water in plastic containers is probably the dumbest move of all, since it is 100% pure it will soak up carcinogenic chemicals from that plastic like there's no tomorrow.

Me, I have my own distiller in my basement which includes an activated charcoal filter and can produce 8 gallons a day and I store all my distilled water in glass gallon jars.

Try drinking some distilled water from one of my glass jars and then take a sip of store bought distilled water in plastic jar. The difference gets more noticeable the warmer the water is (since colder water will mask the flavors of the plastic leached into it)

Re: Aquafina labels to spell out source: TAP WATER
 

And they are selling this water for how much per gallon??? More than gasoline!!!

Re: Aquafina labels to spell out source: TAP WATER
 

"Fools and their money................."

Re: Aquafina labels to spell out source: TAP WATER
 

Andy, can I come live with you? I've got useful skills and I don't mind working hard :D

Re: Aquafina labels to spell out source: TAP WATER
 

Yeah...I guess come on.....I try to build a little something every year.....If I had some help, I could build a couple 'somethings'......ahahahaaaaa

Re: Aquafina labels to spell out source: TAP WATER
 

All bottled water that claims to be filtered using ozination, reverse osmosis or a combination of the two, is simply filtered tap water.

This is nothing new.

There are also different types of plastic used for containing the water. Some are less durable, thus they break down faster, than others.

This is why you see expiration dates on bottled water. The water never goes bad....the plastic bottle does.